Brand guidelines

The Brand Manual brings together visual and communication guidelines that ensure consistency, clarity, and impact across all applications. In it, you will find guidance on logo usage, typography, color palette, icons, and practical examples to strengthen our identity.

Chapter 1

Brand overview

Chapter 2

Brand elements

Our identity
Partner Lockups
Color palette
Our Type
Graphic Shape

Chapter 3

Application examples

Context

The world faces unprecedented climate challenges, with increasingly frequent and impactful extreme events. Companies, governments, and organizations are seeking ways to adapt to this scenario, but the complexity of the problem requires innovative, integrated, and data-driven solutions. In this context, FieldPRO emerges as a strategic ally, offering an advanced technological approach to tackle these transformations. Our differentiation lies in the combination of artificial intelligence, data analysis, and integration of public, private, and sectoral information, enabling a comprehensive and predictive view of climate risks. Climate change affects not only specific sectors but society as a whole. Critical infrastructures such as energy, agriculture, and transportation rely on precise strategies to prevent damage and ensure continuity. At the same time, investors and insurers need reliable insights to make decisions based on real risks.

Our identity

FieldPRO's visual identity reflects our essence: a perfect balance between elegance and modernity. Each element was carefully designed to communicate our vision of technological innovation and commitment to a resilient future.

Primary Logo

Our main logo combines the icon and the wordmark in a harmonious way, representing the three pillars that support FieldPRO: technology, adaptation, and resilience.

Logo Colors

FieldPRO's color palette is carefully balanced between warm and cool tones, symbolizing the union between emotion and rationality, nature and technology.

Use the RGB logo for digital applications

Minimum Size

To ensure the visibility and integrity of the brand, FieldPRO's main logo must be used within a minimum size.

Minimum Spacing

To ensure that the FieldPRO logo has maximum visibility and impact, it is essential to maintain a minimum clear space around it.

Logo Variation

FieldPRO's logo has variations designed to ensure the best visibility and legibility on different backgrounds.

Logo Misuse

FieldPRO's logo has variations designed to ensure the best visibility and legibility on different backgrounds.

Partner Lockups

Color palette

The combination of these colors creates a harmonious and versatile visual identity, capable of conveying both the innovation and reliability that FieldPRO represents, allowing the brand to adapt across various contexts and platforms.

Headline Fonts

Our typography creates a consistent and professional visual experience, ensuring that all brand touchpoints are clear, reliable, and impactful. When combined with the color palette and other visual elements, we build a cohesive and memorable identity.

Body Fonts

We use a modern sans-serif font, with clean and clear lines, conveying accessibility and efficiency. It is ideal for reinforcing our image of trust and innovation, ensuring legibility across all formats, from digital to print.

Graphic Shape

These elements form the letter F in a stylized and innovative way, creating an icon that combines simplicity, sophistication, and meaning. It reflects the brand's essence: an integrated, modular, and progressive approach to tackling climate challenges strategically and effectively.