We are Brazilian specialists in data science, information technology, IoT and agriculture. FieldPRO is an agricultural technology company dedicated to developing sustainable and innovative solutions, and we provide competitive advantages for our customers and gains for all agents. Our mission is to democratize access to reliable data from the field.
Process improvement and data-driven automation
We improve the performance of solutions using machine learning. Our work is guided by results of field tests, which allows us to establish feedback loops as early as possible.
Own product development and research
At the frontier of data analysis and innovative strategies, we create new perspectives for our products. We customize AI algorithms and mathematical tools to provide competitive advantages.
Prototype 1 “Chico”
Our first prototype was shaped like a “scarecrow” with soil temperature and humidity sensors, camera to monitor the size of the plant, and wifi transmission.
The first screens of the application were created with the objective
analyze the real performance of agricultural processes. For that
Chico’s sensor data was analyzed, with images of
NDVI satellites and climate data.
We spent five months in the fields
of western Paraná, one of the most States with the largest planted area in the world Brazil, studying everyday life and the
challenges of the rural producer. We focus
in the main commodities in the region:
soy, corn and wheat.
We recreated the product design with a larger stem
to be adaptable to all cultures, besides being able to accommodate more sensors. Soon after, we started working with cotton in the State of Mato Grosso and, thus, the stem reached 1.25 in height.
For the first time, we show the Sensor on
By participating in the Hackathon, we won the
support from Integrated Cooperative and
Paraná Agronomic Institute (IAPAR).
The software algorithm started to be
developed to predict maize yield
and soybeans, using spectral data indexes from
satellite. We combine sensing data
remote with crop phenology.
We add geospatial data from
different vegetation indexes in the
experimental crops where they were
receiving monitoring from our
Sensors. That way, the producer
could have an even more vision
accurate health and growth of the
The software was being perfected every time
more. In addition to showing the
monitoring climate conditions,
plant and soil of the crop, the producer
could also have control of the
field operations, registering the management activities.
To improve the measurement of the climate sensors, we modified the Sensor head. He needed to be more robust to withstand all the severe climatic adversities of the field and accommodate the rain gauge, which we were developing.
After laboratory development,
we insert our rain gauge into the head of the
Sensor and we did thousands of tests.
The design of our software just got more
simple and intuitive to facilitate the producer
understanding of your field information
We organize the final touches of the product, the
we named it FieldPRO Sensor. We remade
all calculations to arrive at a
technology accessible to rural producers.
With a degree in Business Administration from Universidade Mackenzie, in São Paulo, and a Master in Online Communities and Cognitive Neurosciences, from the University of Southern California, Ricardo is a serial entrepreneur and angel investor. He created several companies, such as Soccer-1 and Project-1, launched in Canada and the USA, and was one of the main innovators in the Canadian technological ecosystem and leader of the Canada-Brazil soft-landing program, in which he helped start-ups to expand yourself out of your home markets. He has worked for major advertising agencies in Brazil, including DPZ, Almap / BBDO, Y & R, TBWA, Havas and McCann Ericsson. He created his own agency that was acquired by the Interpublic Group. Throughout his career, Ricardo was responsible for the launch of Peugeot and Stella Artois in Brazil.
Mariana helped to create FieldPRO. Graduated in journalism, she worked in the marketing of private companies and advertising agencies. She was director of communication for two years at the Association of Young Entrepreneurs and Entrepreneurs of Goiânia. She started in the technology area after working at the Science and Technology Secretariat of Goiás. Since then, she worked at some startups, until the arrival of FieldPRO, leading the structuring of the company.
Graduated in business administration at Mackenzie, Julio built his career in the financial market through product and middle-office areas in banks and asset managers, such as Victoire Investment Management and Future Capital Holding. He was also part of startups, working with FP&A and financial management.
About to graduate as a Doctor of Science from the Technological Institute of Aeronautics (ITA), Eduardo carried out several studies of measurements of radiofrequency devices, electromagnetism, antenna theory, passive and active circuits. He studied Electrical Engineering at the Federal University of Itajubá and Telecommunications Engineering at the Universitat Politècnica de València, in Spain. At FieldPRO he is dedicated to the development and innovations of the station.
Graduated in Electronic Systems Engineering at POLI-USP, he is responsible for the firmware that reads the sensors and sends the data at FieldPRO. Marco is also experienced in developing hardware for IoT projects, including a smart device that reminds users to take medicine at the right time. During his graduation he was part of Poli’s robotics team, participating in several national and international competitions.
Lucas is responsible for correlating and analyzing the thousands of data involving FieldPRO. He holds a degree in Aerospace Engineering from ITA, where he also participated in rocket engine production and assembly projects, as well as team financial management and planning. Lucas was part of the winning team of the Stone entrepreneurship challenge and helped the company in the development of its digital structure.
Graduated in Electrical Engineering with emphasis in Automation and Control from Escola Politécnica da Universidade de São Paulo (USP), he carried out projects of monitoring systems for crop sensors and automatic controls. Passionate about statistics and machine learning, he worked in a lawtech company before joining our Data Science team.
A Computer Engineering student at Instituto Mauá de Tecnologia, Leonardo works at the embedded systems core, developing models for data analysis of ESA (European Space Agency) satellites. Interested in creating statistical models and applying data science to improve Brazil’s technological scenario with emphasis on satellite remote sensing.
A student of Control and Automation Engineering at the Mauá de Tecnologia Institute (IMT), Guilherme participated in drone development projects for precision agriculture and also served as a consultant for Mauá Jr, IMT’s junior company, developing projects in the IoT area.
Graduated from the Technological Institute of Aeronautics (ITA), he received the award for best students for having graduated with averages above 85 in the subjects of the Computer Engineering course. During the academic period, he won the Chemical Ceramics Project, participated in racing robot programs, intelligent monitoring, in addition to military training by the Brazilian Air Force.
A Computer Engineering student at POLI-USP, Harada is a software expert. He has worked in companies with diversified backgrounds, producing software for consulting firms and large retailers such as Magazine Luiza, providing him with a differentiated view of the various practices in the development area.
Dedicated to building the visual elements of our application, Denis graduated from the University of São Paulo – USP, and went through some companies developing software, including Embrapa, where he created a system that generated graphical visualizations of the data used in soil analysis.
Graduated in Computer Engineering at Instituto Mauá de Tecnologia, where he also monitored fluid mechanics and heat transfer. Leonardo assists in creating the interface of the FieldPRO software.
Eric has an undergrad degree and master degree in computer engineering at ITA, he is a specialist in software development. In his short trajectory in Facebook, from London, he created web applications for the social network.
Nathan will soon conclude his doctorate in Agronomy at the State University of Londrina (UEL), with an emphasis on Agrometeorology. He has a degree in Geography from UEL, and a master’s degree in Environmental Engineering in the research line Air Pollution and Atmospheric Processes, from the Federal Technological University of Paraná (UTFPR).